Online Fundraising
Leveraging your supporter list
Launching and managing online fundraising campaigns
Blackrock Associates will help you to select and manage the most appropriate email blast engine for your campaign so that you can effectively communicate with your supporters.We will help you compose messages to your supporters by designing creative and writing copy, consistent with campaign messaging, to maximize fundraising impact.
Given the difference in needs and interests between supporters and donors, we can segment these groups and present targeted messages to each.
To ensure that you are presenting your message in the most effective way to your supporters, we will help to test different creative elements to maximize response.
After the message has been sent, we will use detailed statistical reporting to inform the next messaging or fundraising campaign.
Optimizing existing campaign website for fundraising
In order to encourage website visitors to contribute, we will help you to increase the effectiveness of your site by tweaking the home page design to maximize click-through rates to the donation pages.Once supporters have reached the donation page, they may leave before completing their contribution if the site is difficult to use. We will help to streamline your online contribution forms to maximize completion rate
Since supporters usually like to be presenting with a tangible goal for their contributions, we will help to implement visible, trackable fundraising goals to spur contributions