Jim Webb for Senate

The former Secretary of the Navy during the Reagan Administration, Jim Webb won the most competitive and most closely watched race in the country in 2006, the Virginia U.S. Senate race.

Thanks in large part to strong netroots support, Webb won the Democratic nomination to face incumbent George Allen in the November general election. With Webb’s victory in the June primary, the Virginia Senate race immediately became a top-tier race.

Entering the Virginia primary race with only three months to go, the Webb campaign tasked Blackrock Associates to rapidly build an online database of supporters to help Webb develop an effective grassroots network and raise enough funds to be competitive in the primary. In the three months before the primary, the Webb campaign raised hundreds of thousands of dollars online, helping to carry Webb to victory on June 13^th. Through an effective online outreach strategy, Webb has also received the endorsement of the netroots.

Faced with the daunting task of defeating a popular incumbent with a huge financial warchest, the Webb campaign had to run an unconventional race, using the power of technology. Blackrock worked with the Webb campaign, managing its email communications, online fundraising, and netroots outreach, including helping create the viralization of the infamous "Macaca" video. Ultimately, Blackrock helped the Webb campaign raise $4 million online, over 50% of total funds raised by the campaign.

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